10 Email Newsletter Content Ideas

If you have a good process of collecting email addresses from your website, you will now want to start providing them with quality follow-up which engages, attracts and builds a relationship.

It can be hard to come up with ideas which are original and also effective, based on your own industry and audience profiles. If you want new newsletter ideas, follow below for some ways to keep your content updated and driving more traffic through your marketing funnel and identify website visitors.

1. Choose the Right Format

In order to create the best and attractive email newsletter, you should have the right format. You can choose any newsletter template or create your own. However, it should be nice and attracts the viewers by convincing them to open and read the news.

2. Keep Emails Short

Many brands or news outlets create lengthy email newsletters which readers ignore. The purpose of the newsletter is not achieved. So the companies should create short emails with the relevant details and best of the article links.

3. First Paragraph- Relevant

Most of the customers or users complain about the emails containing irrelevant details and even the first paragraph is not attractive at all. It discourages the users and makes them leave the email without reading the core idea in it. That is why, first paragraph should sum up everything in the best words.

4. Use Links to Videos

When you create the newsletters, you should add links to your videos. Try to make the email as simple as possible. The less content and more sense will make it better for the brand. Otherwise, users will not bother reading it.

5. Introduce Podcasts

If you need some great content ideas for your email newsletter, you should start interviewing some great leaders in the industry. For example, if you are in the tech sector, interview the top tech guys, CEOs and managers. Include podcasts in your newsletter so that users can save time and get quality content.

6. Create How-To Articles

How-to-do category has always remained popular. Users prefer the content which resolves their issues. If you manage to come up with some great how-to-do articles for your email newsletter, the users will rush to your website.

7. Share Interesting Stats

There should be some amazing statistics and facts from the most recent research studies. It requires detailed work so you should be prepared for it. Whenever you create the newsletter, add some interesting stats in the email so that users realize the quality of your content.

8. Cover Trending Topics

Apart from what you write and discuss in the newsletter, there should be some trending topics and stories. It can be political, social or other issues. People love to read and discuss the trending issues so they want to cover them from the best possible sources.

9. Create a ‘Best of Article’

There should be a few best of the articles you create in every newsletter. Such content will be of great help to make you build your brand for quality stuff, sharing great insights and educating the users. Add the best of your articles to a separate category.

10. Summarize Recent Research

Lastly, there should be small reports containing the latest research, studies and works in your niche. It will have a great influence on the users and will send a positive message about your brand. Readers will wait for the next newsletter as they are about to get some quality content.